Urban Set Bride began out of frustration.
Let us explain.
Owners Christine + Jennifer got to spend years all over the US and Europe as an Army family while their Dad/husband served.
Christine attended VCU for college and met all types of amazing, confident, stylish women during her time there. But when it was time for them to get engaged and start shopping for a gown, Richmond had limited options. It was either big box chain stores OR very conservative bridal shops that didn’t carry curvy samples, didn’t use any women of color in their marketing and certainly didn’t openly welcome members of the LGBTQ+ family.
So Christine shared her idea to open up a bridal shop with her parents, asked her Mom to join her and Urban Set was born!
We opened our doors in March 2014 to serve ALL brides. No matter who you are, what you look like, how you identify or who you love.
You deserve a safe and cozy space to shop for an important piece of clothing.
We can’t wait to meet you, boo!
fun facts
Chelsea is Theater director, Film Director, actress and full-time hype woman to hundreds.
Jennifer is a Bernese Mountain Dog mama.
Ruth is a master seamstress, costume designer and very talented burlesque dancer.
Our building is historic! It used to be an African-American-owned bank called the Nickel Savings Bank back in the 1800s. The wrought iron bars are original to the property.
christine is ordained and can officiate your wedding!
let’s do this
01.
Book your appointment, we recommend shopping 9-12 months before your wedding.
02.
Check out our gown collection and save some styles you’d want to try! You can share those ahead of time or bring them with you.
03.
Invite up to 4 of your favorite people to shop with you. Only encouraging, body-positive loved ones allowed.
READY FOR WHAT’S NEXT?
LET’S get you in here, babe!
We are a small boutique and we only host one appointment at a time to ensure you get our full attention. We have a curated collection of 300 designer wedding gowns to shop from and we’ll be with you every step of the way.