Please fill out our appointment request form. We'll get back to you as soon as possible! We encourage you to submit appointment requests online rather than over the phone, as we are able to return emails faster than phone calls due to the private, one-on-one nature of our appointments. 

We require that the person trying on gowns be the person who makes the appointment, rather than a mother, friend, sister or wedding planner. 

Please keep in mind that our weekend appointments tend to fill up 1-2 months ahead of time. Our weekday evening appointments fill up a few weeks ahead of time. 

You can bring your own champagne or order it (with free delivery) from a neighborhood wine shop, Second Bottle.

Hoping for snacks too? Black-Owned business, Kitchen on Wellington offers free delivery of their handcrafted charcuterie cups.

You can bring up to 4 guests plus yourself to the appointment. We do not allow any children under the age of 12. We will make an exception for a baby in a carrier or car seat.

Our appointments are 90 minutes long.

As far as your entourage goes, please only bring supportive loved ones, we do not tolerate body-shaming nonsense of any kind.

We are nestled in the historic neighborhood of Church Hill, located in the heart of Richmond city proper. 602 North 29th street is located a few blocks off of East Broad Street and easily found by GPS. Because we are in a residential area, there is very easy parking with no time limits around our shop.

Our designer bridal gowns range from $1500 to $4500 (most falling between $2200 to $2800) and our sample sizes range from size 6 to 28.

After graduating from VCU in 2009, Christine planned to move to Brooklyn and open up a women’s clothing boutique with her bestie, Hunter. Her world was turned upside down when her boyfriend, Colin, was diagnosed with brain cancer a few weeks before she was set to move to New York . She canceled her plans to move, helped him through cancer treatments, and held on hope that the tumor would shrink and they could spend the rest of their lives together. They got engaged a few months later, chemo and radiation treatments were working to battle the cancer and he was doing well!

Unfortunately, after 12 months of positive treatment outcomes, things took a turn and the tumor began to grow again. After a brave 18 month fight, Colin passed away at 26 years old. Christine (along with her family and close friends) had to figure out life without him.

The one bright light that came out of this immense loss was the spark for wedding planning. She had already planned most of her wedding with Colin and found it to be the perfect balance of creativity, style, and organization skills.

Christine planned weddings as a side hustle for a year and quickly realized that there were no “cool” places in Richmond to get a wedding gown, despite the city being filled with awesome/stylish/creative women.

You either go to a big box bridal shop with no personality or customized service. Or you get a stuffy, uptight, conservative bridal shop that isn’t welcoming to all AND usually comes with a high price tag. There was nothing in the middle! Anyone looking for something different had to travel to DC or NYC or buy a gown online and miss out on the warm, fuzzy experience of trying on gowns with your family and friends.

Jennifer spent 24 years as an Army wife, raising Christine and packing up the family every 2 years to relocate wherever the Army said to go. She was finally able to do something for herself and got a degree in Accounting and Christine's business partner was born!

The mother-daughter team, along with shop manager, Ruth, and lead stylist, Chelsea, handle bridal appointments, financials, inventory purchasing and all the ups and downs of small business ownership.

Urban Set Bride opened its doors in March 2014. We are already the most-reviewed bridal shop in Richmond and were voted BEST BRIDAL SHOP of 2015 - 2024.

Our sister company, The Hive Wedding Collective, was created by co-owner Christine in 2011 and is now a team of 5 full-time coordinators who handled event design and logistics all over Virginia and DC. 

Christine is also an ordained wedding officiant and small business consultant through CHG Consulting + Ceremonies.

We recommend beginning this process 9-12 months before your wedding date.

Most of our gowns take 4-6 months to arrive once we order them. We recommend you give yourself another 2 months for the alterations process.

We do not sell gowns off the rack. We’d recommend Blue Sage Bridal for any wedding happening within the next 6 months.

Give yourself time to relax, have the gown altered, and purchase your bridal accessories.

Sadly, we are not fully wheelchair accessible. We are in a historic building and very limited as to what we are allowed to install and change about the entrances to our store. There are a minimum of two steps to enter the store. That being said, we will do everything we can to help those with movement assistance devices access the store and get comfortably settled in.

1. If you are shorter than 5'9, please bring a heel or wedge that you can stand in comfortably for the appointment. We can always order the gown shorter if you want to wear flats on your wedding day.

2. You won't need a strapless bra for the appointment, but you are welcome to bring one if you feel more comfortable in that during the appointment. Most wedding gowns look best with no bra, but again, it's totally up to you and what you are comfortable with.

3. Contouring undergarments (only if you think you'll need/want them.)

4. Any jewelry that you think you'll wear.

5. Polished hair and makeup (if that is your style.) It helps visualize what you'll look like.

We do not because our sister store, Blue Sage Bridal does both!